By Gillian West

Ford Motor Company has selected marketing communications company APS Group to facilitate a premium dealer showroom upgrade across its European locations.

The end-to-end contract sees APS Group dealing with communications, logistics handling and in-store implementation, with the aim to improve customer communication and sign posting within dealerships.

The work from APS supports a global communications strategy, taking into consideration the cultural diversity of geographical markets as well as the requirements of each individual location, with APS managing the procurement, logistics and implementation for materials such as free-standing walls and in-dealership furniture.

A partnership with Ford’s design agency sees APS rolling Read full story ›

Source: The Drum