Electronics company Electrolux is holding a live-streamed cook-a-thon on Tumblr to launch its latest range of kitchen appliances.
During the event, which runs until 24 April, 15 recipes will be cooked live on the blog from morning to evening to showcase the company’s new collection of small home appliances “Expressionist”.
In addition, the blog site, created by House of Radon, is offering styling and cooking advice and encouraging interaction via #NowYoureCooking and on Twitter.
All of the content streamed will be muted to let the cooking and styling “speak for itself”.
Source: The Drum
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