Advertising during the 2014 Super Bowl saw a 29 per cent drop in the number of shares they received, while shares of branded videos fell by almost 25 per cent last quarter, despite overall sharing rising by 22 per cent over the last 12 months.
The research, published today (24 April) by marketing technology company Unruly, also showed that FMCG/CPG and charities/ non-profits were the only sectors to increase their share of voice in the first quarter of 2014.
Meanwhile, shares of video ads from tech and autos brands dropped by 56 per cent and 45.8 per cent respectively.
Unruly’s insight Read full story ›
Source: The Drum
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