By Noel Young

What is good enough for Rolls Royce is good enough for us! Burberry is the latest UK big name to set its sights on the luxury Chinese market. The brand has opened a virtual storefront, as the Wall Street Journal describes it, on an Ali Baba group shopping site.

The WSJ describes this is a “highly unusual step that underscores the powerful draw of China’s fast-growing e-commerce market.”

Burberry is determined to expand in China where online shopping is exploding according to people who are familiar with the company’s plans.

Chinese shoppers bought $295 billion worth of merchandise Read full story ›

Source: The Drum