Infectious Media scooped the Grand Prix award for its Waitrose campaign at The Drum’s Digital Trading Awards (DTA) last night which kicked off at the Marriot Hotel in London.

The customer retention campaign, planned and delivered by the agency stood out as a “clear winner”, according to the judges.

Google’s UK industry head, Insurance and DTA judge Andy Mihalop said it won due to its “impressive” use of first-party data, advanced audience segmentation and dynamic creative to target both prospects and customers.

“Aligning programmatic media buying with CRM data clearly demonstrates the value of an integrated, data-driven approach to Read full story ›

Source: The Drum