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STA Travel and New South Wales tourism team up for 'Work, Study, Play' campaign

on Apr 25, 2014 | 0 comments

By Natalie Mortimer

Student and youth travel company STA Travel has partnered with News South Wales’ Government tourism office, Destination NSW, to launch a campaign to promote the Australian state.

The ‘Work, Study, Play’ campaign aims to promote opportunities in “key” youth markets including the UK, Germany, USA and Japan.

The campaign will feature a dedicated ‘Work, Study, Play’ NSW content hub on the STA Travel website in addition to digital advertising on music streaming service Spotify.

Emma Hudson, STA Travel global marketing consultant, said: “We are delighted to be working with Destination NSW on this campaign. Sydney and Regional NSW are among Read full story ›

Source: The Drum