The majority of video ads are less than 15 seconds In length, research from the Mobile Marketing Association has found, with the skippable completion rates ‘dramatically lower’ than non-skippable.
The Mobile Video Benchmark Study of 559m ad impressions discovered that 65 per cent of video ads were linear videos, which saw a 93 per cent completion rate for non-skippable ads, compared to eight per cent completion for skippable.
Source: The Drum
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