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IPA and NABS unite on training scheme to tackle 30-50 year-old employee drop-off

on Apr 25, 2014 | 0 comments

By Natalie Mortimer

The IPA and the National Advertising Benevolent Society (NABS) have teamed up to offer a series of training courses specifically targeting the 30 to 50 age group, which represents the largest employee fall-out rate in the advertising and media industry.

The courses, which include digital strategy, coding and presentation skills, will be open to non-IPA members and aim to “re-train, re-fresh and retain” industry professionals within that age range.

A NABS spokesman told The Drum that people are dropping out of the industry between the ages of 30 and 50,for a number of reasons. “One of the reasons is that youth Read full story ›

Source: The Drum