Burberry has once again collaborated with mobile messaging service WeChat to create a “parallel social event” for the opening celebration of its new flagship store in Shanghai.
Before the event last night (24 April) followers were able to interact with a series of London and Shanghai skylines by shaking, swiping or tapping their devices.
After the event, interactive event “panoramas” were brought to life using a newly developed tool allowing users to immerse themselves in dynamic, 360 degree views of the London and Shanghai set at the store.
The activity marked the second stage of the Burberry WeChat innovation Read full story ›
Source: The Drum
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