Google’s launch of targeted Mobile App Installs in search and on YouTube could trigger a spike in impulse buys, and help drive up the value of brands’ mobile apps, according to agencies.
The news, revealed by Google in a live stream (see below) earlier this week, will mean advertisers can send more targeted ads that take users straight to their brands’ app download pages.
Brands can already promote their apps via Google but app install ads mean will include buttons market “install” next to the ad or “open” if they already have the app but haven’t used it in a Read full story ›
Source: The Drum
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