By Ishbel Macleod

Pernod Ricard UK’s rum brand, Malibu, has appointed John Doe to handle PR following a four way pitch.

The account, previously handled by Tea & Cake PR, will see John Doe begin with activity in May, looking to “build a new generation of loyal fans and advocates through an integrated and always-on communications approach.”

Adam Boita, marketing controller at Pernod Ricard UK, told Gorkana: “We are highly ambitious for our Malibu brand where our vision is to take the spirit of summer to the 18-to-24 year-old generation. To achieve this we are focusing increasingly on working with influencers, celebrities and media Read full story ›

Source: The Drum