By Michael Feeley

Optislim, Australia’s top-selling slimming aid brand, is to be launched in the UK at the end of this month.

TRT Direct is handling the media buying and planning for the integrated launch campaign, which will incorporate TV, VoD and online and offline display channels. TRT won the contract following a joint pitch in Australia with media agency ADAD (Advertising Advantage) for Optislim brand owners, Optipharm.

Malcolm Shaw, general manager (EU) at Optislim, said: “TRT were happy to invest the time to ensure that they fully understood our brand and our requirements from the outset, delivering a great value campaign plan that Read full story ›

Source: The Drum