Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Bauer Media launches The Equaliser, an email-only product targeting football audience

on Apr 25, 2014 | 0 comments

By Angela Haggerty

Bauer Media has launched the latest of its digital products in the shape of a football-focused, email-only service, The Equaliser.

The publisher has partnered with sports data company Opta to pull in football stats and insight, and former features editor at Zoo Richard Innes will head up the team. He is joined by Adam Gold as publisher and digital designer Ceri Thomas.

The launch follows the creation of another digital product, The Debrief, a women’s online magazine, in February and is part of a wider drive by Bauer to monetise its digital audience. However, unlike The Debrief, The Equaliser does not Read full story ›

Source: The Drum