Over four-fifths (83 per cent) of online retailers believe they will have implemented an omnichannel strategy by October 2015.
The survey, conducted by SLI Systems, found that mobile is the channel considered key to the successful implementation of an omnichannel strategy with 100 per cent citing it as the most important platform.
Tablet (97 per cent), online (95 per cent), bricks-and-mortar (61 per cent) and kiosk (15 per cent) were all noted as well.
The data was gathered during the SLI Connect conference earlier this month, where over 100 brands including Kingfisher, Wickes, Chemist Direct, Snow+Rock, French Connection, Faberge and LED Read full story ›
Source: The Drum
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