Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Omnicom-Publicis deal heading for the rocks as the parties squabble?

on Apr 27, 2014 | 0 comments

By Noel Young

The merger supposed to create the world’s biggest advertising group is in trouble.

“Battles over position and power: are threatening to upend the slated $35 billion ‘merger of equals’ between advertising firms Omnicom and Publicis,” says the Wall Street Journal today.

The two sides have said legal and tax issues in Europe are delaying the completion of the deal, first announced last summer, according to the WSJ.

But beyond that, relations have severely frayed, say people with knowledge of the situation, according to the Journal.

The two sides haven’t, it is said, yet agreed on which company will be the Read full story ›

Source: The Drum