We often hear about Generation X and Y, but it is ‘Gen-Z’ that marketers really need to be keeping an eye on says Yahoo’s head of research, Patrick Houihan.
Explaining exactly who falls under the Gen-Z category, Hourihan said: “This audience have grown up with the internet, they haven’t known the world without it. There’s no other demographic that are using digital in the same way. They are the driving force behind why digital is changing so fast.”
Hourihan’s comments came as The Drum took him to an Advertising Week Europe session in the back of its branded taxi cab. Read full story ›
Source: The Drum
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