Teenagers are turning away from traditional social media sites, while Instagram, Tumblr and mobile messaging services saw a boost.
The GlobalWebIndex survey discovered that Shapchat was the service which saw the biggest increase, with a 60 per cent increase in users between Q3 and Q4 2013.
Jason Mander, head of trends at GlobalWebIndex, suggested that privacy was one reason for the move: “We’ve seen a move away from people sharing everything with everyone, like Facebook, to wanting a more personal, private form of communication.
“Today’s teens are digital natives, they’ve been using multiple screens to access the internet from very early ages, and Read full story ›
Source: The Drum
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