By Gillian West

Homebase owner Home Retail Group has expanded its Home of Colour paint range into the garden as paint sales are predicted to rise 1.5 per cent by 2015.

Garden Colour extends Homebase’s existing Home of Colour range, which is positioned as a credible, quality alternative to higher priced brand, with the pack, designed by R Design, aiming to confidently take this positioning outdoors.

The six-colour range is shown with colour chips stickered onto a plant marker with simple, functional icons used to convey product messages. The design created a lock-up between the Home of Colour logo and the new Garden Read full story ›

Source: The Drum