By Natalie Mortimer

Almost half of smartphone owners would be ‘very willing’ or ‘somewhat willing’ for retailers to send messages to their smartphone, according to recent research.

After surveying 1,300 UK smartphone users, consumer specialist research company eDigitalResearch, found that 33 per cent believed that personalised, direct messages sent straight to their smartphone when out shopping would ‘likely’ or ‘very likely’ influence their purchase decisions.

The survey also found that 78 per cent of those that would be happy to receive messages would be ‘extremely willing’ or ‘somewhat willing’ for retailers to use this data if it meant more personalised messages for them.

Derek Read full story ›

Source: The Drum