Papa John’s has teamed up with customer engagement technology Rant & Rave following a successful trial, which will see customers invited to share their thoughts on their pizza at the point of delivery via text message.
All Papa John’s pizza boxes will boast a call to action, inviting customers to share their thoughts via QR code, or by texting Papa to 66099, while there will also be a widget on the website of the pizza chain.
Andrew Gallagher, senior director of marketing at Papa John’s, said: “We’ve been really impressed by the results we’ve had so far; with a brilliant response rate Read full story ›
Source: The Drum
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