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Car Giant appoints Frank PR to handle consumer account

on Apr 28, 2014 | 0 comments

By Natalie Mortimer

Independent car dealership Car Giant has appointed Frank PR to handle its consumer PR account.

The agency has been tasked with raising the brand’s profile amongst national, local and motoring press and influencers.

Tony Mendes managing director of Car Giant said: “We are the pioneers of the car supermarket model and as our business continues to grow we felt now was the time to branch out beyond traditional car and sales PR. We wanted a partner who could provide us with a fresh perspective and we have been really impressed with Frank’s passion and creative approach to our business.”

Previously handled in-house, Read full story ›

Source: The Drum