Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Nokia brand to disappear from smartphones: releases ad to show united front after Microsoft acquisition

on Apr 28, 2014 | 0 comments

By Natalie Mortimer

Nokia’s former CEO Stephen Elop has revealed that the Nokia branding will not appear on future smartphones after the company was acquired by Microsoft last week.

During an online live chat on the Nokia Conversations blog, Elop, now executive vice president of the Microsoft devices group said: “Now that we are one company, the marketing and product folks will lay in the plans for the shift to a consistent brand.”

He continued: “While we are not ready to share precise details, I can assure you that it will not be the “Nokia Lumia 1020 with Windows Phone on the AT&T LTE Read full story ›

Source: The Drum