Data, mobile and video have been pinpointed as the biggest areas for investment in the coming year by the majority of online publishers, according to the Association of Online Publishers (AOP)’s latest annual Census.
The report, which surveyed 700 brands, revealed that the majority (89 per cent) plan to increase their data technology investments in the next 12 months, as they look to find ways to monetise their data strategies.
This will also see 58 per cent of the 32 publishing houses surveyed, scale their data analytics teams – up 30 per cent from 2013.
Source: The Drum
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