By Michael Feeley

Liverpool-based branding agency USP Creative has strengthened its senior team after appointing Anna McCallum to the role of client services director.

Anna brings over 15 years’ marketing and agency experience having previously worked with clients including Diageo, adidas, Nintendo and Cancer Research UK.

Anna said: “USP Creative caught my eye because of its attitude and great track-record of bringing exceptional projects to life. Having spent much of my career in London, I’m excited to be back in the North West.”

Alex Rose, managing director of USP Creative, said: “Anna is a perfect fit for the agency. Her depth of experience means Read full story ›

Source: The Drum