By Angela Haggerty

Penicuik has struck a sponsorship deal with Scottish broadcaster STV for its ‘Tea Time on STV’ slot.

The weekday slot currently features quiz show The Chase, and from August Penicuik will also sponsor a “Family Moments” entertainment slot an hour prior to the X-Factor on Saturday nights.

The home efficiency brand worked with STV Creative to create segments featuring the strapline “Tea Times with STV and Penicuik Energy Saving Windows” to help push the company’s renewed sales strategy of focusing on energy efficiency and environmental sustainability.

Ann Gibb, marketing director of Penicuik, said: “For some time we’ve been seeking the right opportunity for Read full story ›

Source: The Drum