Three quarters (74 per cent) of respondents who recalled a native ad placement associated it with its parent brand, versus 59 per cent for pre-roll, research from Ebuzzing has found.
It was also found that half (49 per cent) felt they had control over native ads.
Conducted in conjunction with The Guardian and Nielsen, the survey saw 1,600 participants in the UK and the US invited to browse a webpage, without being prompted to engage with the ads, before being asked a series of questions about the brands advertising and the web page they had just experienced.
Of those questioned, 70 Read full story ›
Source: The Drum
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