Following on from the Dumb Ways to Die campaign by Metro Trains, which went viral at the end of 2012, Miami Ad School/ESPM in São Paulo has created its own version – looking at the death of creative ideas.
The cute little characters proudly present their ideas, only to be ‘killed’ in a variety of methods – from the brief being changed, a film being ruined by a pre-test to the CEO just wanting ‘a viral video’.
Miami Ad School was named Future Lions School of the Year in 2012.
Source: The Drum
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