By Gillian West

Pernod Ricard has worked with Coley Porter Bell to create the packaging for its new Olmeca Tequila range, set to launch later this month.

Tasked with delivering a solution that celebrated the brand’s premium positioning and authentic Mexican heritage, Coley Porter Bell retained the bottle’s square shape and reinstated its orange peel glass texture with a hammered-esque glass to generate a more contemporary feel.

Mexican-style hieroglyphs tell the store of Olmeca Tequila’s production, depicting the agave plants, the mountains of Los Altos and the Tahona Stone, acknowledging the traditional distillery process.

Lisa McCann, global marketing director for Olmeca, commented: “Tequila Read full story ›

Source: The Drum