German herbal spirit Jägermeister has set up a new company – Mast-Jägermeister UK – in what it says is the one of the most “significant investments” in the UK market since the company launched.
The new company will be open for first orders on 6 May, with orders no longer being accepted via current company Cellar Trends after 1 May.
It is the first time a dedicated subsidiary for a specific market has been set up outside its homeland – in all other Jägermeister global territories distribution is managed via a third-party partner.
Guy Lawrence, CEO at Mast-Jägermeister UK said: “This is Read full story ›
Source: The Drum
Industry News