Heineken has been named official beer and cider provider by Glasgow 2014 in a sponsorship deal for the upcoming Commonwealth Games.
The deal will see Heineken beer and Bulmers cider on sale in bars at competition venues, and the Caledonian Brewery in Edinburgh will produce a limited edition Commonwealth Games 2014 ale for pubs throughout the UK.
David Grevemberg, Glasgow 2014 chief executive, said: “As a strong supporter of sport and a company with a strong base in Scotland, we are pleased to bring Heineken on board as our official beer and cider provider.
“We want to provide Glasgow 2014 sports fans Read full story ›
Source: The Drum
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