The Advertising Standards Authority (ASA) has banned an O2 advert after viewers complained it included misleading information about data allowance.
The ad, which ran appeared in both an in-flight magazine and on the mobile internet site for O2, depicted information relating to data usage whilst abroad.
Two complainants challenged whether the ads were misleading because they led viewers to believe that the claim “A day’s data for £1.99” was accurate, when they understood the charge was per 15 megabytes of data and not per day.
O2 said that it accepted that there was an oversight on its or their agencies Read full story ›
Source: The Drum
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