By Noel Young

Saatchi & Saatchi, of New York, the lead agency on Miller Lite and the newly launched Miller Fortune, are parting ways with the giant brewer.

Earlier this year the brewer moved a big portion of the account to a collection of agencies within WPP.

Pete Marino, MillerCoors VP-communications, told Ad Age, that they appreciated “the efforts and professionalism” from Saatchi CEO Brent Smart and his team behind the brands.

But he said, “Any immediate needs for Miller Lite and Miller Fortune will be handled by other roster agencies, though we have a lot of current work to draw from that Read full story ›

Source: The Drum