By John Glenday

Taco Bell has edged ahead of its fast food rival McDonald’s in the consumer perception stakes, according to the latest polling evidence compiled by YouGov’s BrandIndex, following a spate of negative headlines to hit the latter around wage thefts and price hikes.

This saw the burger chain leapfrogged by its Taco serving rivals at the tail end of March, a trend accelerated by a successful Taco Bell breakfast menu ad which kicked in mid-month which directly satirised Ronald McDonald and ‘outdated’ Egg McMuffins.

These diverging performances have seen taco Bell post its highest BrandIndex ‘Buzz’ level since last September whilst McDonald’s slumped Read full story ›

Source: The Drum