BskyB has revealed that of the 100 advertisers using its recently launched AdSmart platform, 20 per cent of those brands were new to television advertising, while its television advertising revenue grew by 8 per cent to £354m.
The company, which released its third quarter figures for 2013/14, reported a 6.6 per cent increase in revenue for the nine month period, to £5,666m, although operating profit declined by 8.5 per cent to £910m.
Further figures from the satellite broadcaster for its third quarter included 764,000 new paid for subscription products, bringing the total to 2.4m for the year so far and Read full story ›
Source: The Drum
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