Currys & PC World has today unveiled a series of ads to promote its HD and Ultra HD Smart TVs, with men buying the large screen TVs for completely unselfish reasons having nothing to do with football or anything related to Brazil.
Created by AMV BBDO, the campaign features several football-mad protagonists and their clumsy attempts at persuading their loved ones to invest in a new TV in time for this summer’s big sporting event.
Ian Pearman, AMV BBDO CEO, said: “This is our first work for Currys & PC World and we’re really proud that it reflects the step change that Read full story ›
Source: The Drum
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