As gossip-sharing app Secret launches to UK users, Tim Pritchard, head of social at Manning Gottlieb OMD, takes a look at what the rise of social anonymity means for marketers.
Through social media networks today, advertisers can target you based on an astounding – and to some frightening – array of your preferences and pursuits. From ‘likes’ and interests, to your locations, the apps you’ve installed, even the words you’ve used in recent conversations on platforms like Twitter and Facebook. And it’s not just in social; your Gmail conversations are read and ads tailored to push a sale – everywhere Read full story ›
Source: The Drum
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