By Paul Kitcatt

We all know, because we are frequently told, that we are each exposed to 3,000 advertising messages every day. Or 2,500. Or 20,000. Depending on who’s trying to scare you.

It’s a figure agencies often use to explain to their clients how incredibly difficult it is to get attention in the modern world. As a prelude to showing the most outrageous idea the agency can come up with, designed to cut through all those other messages. Followed by the most outrageous bill the agency dares to present.

The truth, I think, is far more shocking. And far more difficult for any Read full story ›

Source: The Drum