By Roland Fiege

Every now and then when a new social network messaging app, a photo sharing app or a short-messaging service gets popular our clients ask us: “Is it relevant for our marketing? Should we invest in content and/or ads on this channel?”

And often enough, the new kids on the block are not prepared for monetisation and are a pain to work with; complicated products, bad service or simply not enough client service personnel.

For Facebook and Twitter, these days are over. Twitter is staffing heavily, improving client service and is actually a joy to work with. It puts out Read full story ›

Source: The Drum