Webuyanycar.com and channel4 have agreed a year-long sponsorship deal of the broadcaster’s original comedy content.
The partnership will run across scripted and entertainment formats, with a series of idents, narrated by James Corden, set to run during comedy programmes such as 8 Out of 10 Cats and Alan Carr’s Chatty Man.
Richard Evans, head of technical services, webuyanycar.com, commented: “Although we take our role as the UK’s favourite car buying service seriously, we’ve always been a brand with a good sense of humour, as most recently seen with the launch of webuyanyTOYcar.com. It’s an honour to partner with like-minded brand Read full story ›
Source: The Drum
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