By Jennifer Faull

“Please switch on your mobile phone” – is this the message cinema goers could soon be seeing?

Not quite, said Simon Rees, CEO of Digital Cinema Media (DCM), who explained that the film is “sacrosanct” in the movie going experience but increasingly consumers are looking to extend it through their mobiles.

His comments came in the back of The Drum’s branded taxi cab as we gave him a lift during Advertising Week Europe.

“Cinema has historically been a domain of big creative ideas and expensive artwork and we’ve seen a trend recently, especially during the recession, of brands Read full story ›

Source: The Drum