eBay has appointed MediaCom as the lead media planning and buying agency for EMEA, estimated to be worth €120m in total, with the UK accounts understood to be worth £40m.
The WPP-owned agency will manage all media planning and buying across on and offline channels, consolidating activity which was previously undertaken by several separate agencies across the region including Carat, Fetch and Essence which retain other briefs across the region.
Rafael Orta, vice president and interim CMO, eBay Marketplaces EU, said: “As we strive to be Europe’s leading shopping destination, our marketing programme needs to be more ambitious than Read full story ›
Source: The Drum
Industry News