Half of ‘millennial mums’ – mothers aged 18-34 – have made a purchase via their smartphone within the past seven days according to new research from online parenting website, BabyCente.
The study, which looked into the digital behaviours of 2,000 UK mums, also found that one in three mothers find mobile payments are more convenient than cash or cards. This is 39 per cent higher than Generation X mums (those aged 33-44).
“A millennial mum will never be far away from her mobile phone,” explained Mike Fogarty, SVP and global publisher at BabyCentre. “It’s her back up brain, digital handbag and Read full story ›
Source: The Drum
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