Flora, the spread brand owned by Unilever, is spending £10m on ad campaigns to promote its new Gold from Flora blended spread.
The campaign includes a TV ad showing a dad unpacking the spreads brand having done a shop, and using it to cook a chicken, all while singing and eventually dancing along to the Spandau Ballet classic ‘Gold’.
The ad will be supported by digital activity, heavy sampling to reach two million customers and PR support, all with the aim to drive usage in topping and spreading occasions by promoting Gold from Flora as a key part of family meal times.
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Source: The Drum
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