Prosecco brand Canti has appointed Arena to handle its £2m media planning account, with the agency to help the brand launch its first TV campaign in the UK.
Having won the account following a pitch against CW Content Works, Arena will focus on media planning and buying across TV and video-on-demand.
Gianni Martini, owner and CEO of Canti, said: “Arena has a great reputation, with strong growth prospects, guided by clear and identifiable values and talented management. The results Arena has achieved with other brands, together with its tailored strategic approach, drove us to select them as our media partner in the Read full story ›
Source: The Drum
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