By Stephen Lepitak

Budweiser is set for an out-of-home (OOH) wrap takeover of the Odeon BFI Imax next month as part of its World Cup, Rise as One campaign.

The global campaign, which saw the new Celebrate as One TV campaign (see below) go live on Saturday, will include the cinema takeover from the week commencing 16 June, The Drum has learned.

Alongside this, Budweiser, the official beer brand of the World Cup, will screen the England v Uruguay game to competition winners and invited guests.

Jennifer Anton, marketing manager, Budweiser & Becks at Anheuser-Busch also told The Drum that the brand will Read full story ›

Source: The Drum