By Julian Smith

Since the end of 2013 there has been much talk in the industry – and many column inches in the press – about the emergence of Bluetooth Low Energy (BLE). Its potential, via beacons, to deliver hyper-targeted, geo-fenced, in-app push notifications has many excited about a new era of personalised and contextually relevant mobile communications.

This is especially the case in the high street retail sector, where there are now a growing number of experiments taking place to vet and validate the BLE opportunity to stimulate sales. The US leads the way, with the likes of Oscar Mayer incorporating beacons Read full story ›

Source: The Drum