By Staff Writer

The Drum and Paddy Power are teaming up to launch the Tight Briefs World Cup.

Tight Briefs is our weekly creative contest which challenges the industry to come up with quick-fire ads and posters in response to a hypothetical topical brief.

Starting next week, The Drum and Paddy Power will be setting a World Cup-themed brief every Friday morning and creatives will have the remainder of that day to scamp up a response.

It will then be up to our readers to pick the best each week, and the overall winner as chosen by them will lift the Tight Briefs World Cup at Read full story ›

Source: The Drum