Pringles has created a giant lucky football boot from 1,500 Pringles cans to bring luck to the England team, after learning that Brits are a superstitious lot.
The 5.3 metres long, 1.8 metres wide, 1.9 metres high structure weighs 490kgs – taking a team of designers, sculptors and engineers 278 hours of manpower to build, and includes 1,500 cans of Pringles.
This comes following a study by Pringles which discovered that 50 per cent of Brits insist on sitting in the same ‘lucky seat’ to watch each match, while 45 per cent will only drink from a ‘lucky’ pint glass.
Gavin Bowyer, marketing Read full story ›
Source: The Drum
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