Save the Children is aiming to steer away from categorising content as ‘digital’ despite having had recent social and digital campaign success including its Syria YouTube viral hit, according to charity’s acting digital director, Mark Weber.
Speaking to The Drum Weber said the charity didn’t expect the ‘If London was Syria’ YouTube campaign, which garnered around 30 million views, to go viral.
He said that although the children’s charity “knew the possibility was there”, the resounding success of the ad, which followed a typical British girl in a civil war hit London, was an unexpected result.
.
“We didn’t expect it Read full story ›
Source: The Drum
Industry News