Online retailer Notonthehighstreet has launched its ‘biggest ever’ Father’s Day campaign, which aims to communicate the message that the site has something for “each and every kind” of dad.
The campaign, created by WCRS, includes a 30-second TV spot as well as two press executions and will be supported by a social media campaign to encourage dads to share their stories of special moments with their children, using the hashtag #dadventures.
Featuring ‘less ordinary dads’ the ad shows them being rewarded for their unique and wonderful ‘dadness’ with a gift from Notonthehighstreet reflecting their ‘individual interest and passion’.
Ben Carter, Read full story ›
Source: The Drum
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